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When starting out in the wedding & event planning industry, you should surround yourself and network with like-minded individuals.  But what happens if no one is willing to share any information (the good and the bad) about this industry of creatives?

WEDology DEfined is a monthly subscription of carefully arranged information to assist with the acceleration of your wedding & event planning business.  This curated collection of materials will allow you to study at your own pace while incorporating these useful tools and techniques into your business blueprint.

Your WEDology DEfined monthly subscription of $25 includes:

  • E-zine outlining a topic of discussion and how to utilize the information within your business

  • 1-2 downloadable files based on the topic of discussion to incorporate into your business documents

  • Social Media enhancements to include a call-to-action and suggested captions

WEDology DEfined monthly modules consist of:

Social Media

Pricing and Services

Contract Information for both Clients and Employees

Event Styling

Initial Consultation

Vendor Relationships

Website Development

Marketing Endeavors

Additional Business Revenue

Off-Season Preparedness

Work-Life Balance

Goal Setting and Defining your Target Audience


COACHING AND MENTORING

Desireé Dent is a firm believer that when starting out in the wedding & event planning industry, you should surround yourself and network with like-minded individuals.  But what happens if no one is willing to share any information, the good and the bad, about this industry of creatives?

Desireé has been a wedding industry professional for over 18 years and created the award-winning company Dejanae Events, named after her beautiful daughter, in 2000. While servicing clients in the Chicagoland area and nationally, Desireé also became a Certified Wedding and Event Planning Instructor at Elgin Community College (2007-2012), Triton College (2014-current), Waubonsee Community College (2018-current) and authored WEDology Notebook: For The Budget-Chic Bride© in 2010.  As her award-winning business grew, she wanted to pass along the techniques and procedures that have worked for her throughout her 16+ year wedding and event planning career. Through her coaching and mentoring program, Desireé will personally share with you the do’s and don'ts of creating a successful wedding and event planning business as well as answer those pressing questions that have plagued you from the start of your career.

Coaching includes six-weekly, 1-hour in office or phone sessions

to discuss the following platforms tailored to your fledgling business:

Week One - Review worksheet

Week Two - Branding (name, logo, color scheme, fonts, tag line)

Week Three - Services and pricing structure

Week Four - Contracts and Procedures

Week Five - Vendor relationships, networking, associations

Week Six - Marketing and additional business revenue

“Desireé has a clear understanding and true passion for this industry.
Truly an inspiration! Thanks a million!”

~ Ariana